A bright, illustration-led identity for Rabbit & Peg, a family-run startup making wooden play guitars for imaginative kids (and their design-savvy parents). The art direction nods to mid-century album covers with hand-drawn doodles, abstract geometry and a refined modern palette—balancing whimsy with a polished, premium edge.
Rabbit & Peg
Inspo: Vintage album art
Hand-drawn doodles
Modern, expansive color palette
Empowering imaginative musical play
Rabbit & Peg
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