When Etsy and a top interiors influencer selected Willow Ship to collaborate on a limited-edition collection of block-printed linens, it was a dream opportunity to reach a very aligned audience.
I led the design of each design element: product development, social and Etsy campaigns, styled photography, process reels, pack-out design and exclusive print pieces.
Every touchpoint was crafted to connect with primed customers and make each purchase feel like a special event. The four-week activation exceeded expectations, with Willow Ship Etsy traffic surging 1,638% and Instagram followers up 25%.
Campaign photography
Campaign photography
Etsy shop banner / willowship.com hero feature
Cross-sell collateral
Process storytelling
Campaign teaser: materials board
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