Amy A. Ceramics had the goods: loyal customers, timeless designs, beautifully made work. But the brand identity? A DIY logo and visuals that undersold the artistry. Amy needed a system that reflected the same care she put into her clay.
I developed a flexible brand toolkit—logos, patterns, color palette and photo direction—that honored the brand's roots while giving Amy's business the professional clarity and consistency to scale.
Before & After: Primary logo
Secondary Logos
Customer experience
Comprehensive Brand Guidelines
The elegant secondary mark
Digital applications
The brand bug
Photography styling + collateral design
Print collateral
Brand elements
Today, Amy A. Ceramics speaks with quiet confidence. Every detail—from icons to tote bags—now reflects the quality of the brand's craft. This transformation highlights the fact that brand design isn’t simply styling, it’s strategy: clear and consistent brand systems drive recognition, trust and growth across any business.
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